First off we are an independent store, and run our business for the love of clothing and music and not to make mega big bucks. We try to reflect this in our prices and 9 times out of 10 we're the cheapest place you'll be able to find the brands we stock. We have been running for nearly 3 years now (formerly called Emotive) and we've built up an amazing relationship with a lot of our customers, and we love every single person that shops with us, because at the end of the day we would be nothing without them. The store is owned and run by me Dom with the help of some friends. I pride myself on knowing more than most about the alternative fashion scene and spend hours searching the web scouting out new and exciting clothing brands. I have discovered some complete gems along the way, who are now making it big in the industry and i'm always proud to know that i've had some part in that. Many of the brands you see here you won't see anywhere else in the UK or sometimes even the world, and we're dedicated to giving small companies chances and bringing you the freshest and most up to date clothing about. After all it's always nice to be wearing something your friends don't have! Anyway we are Distortion and I hope you enjoy shopping with us.